Customer Acquisition Cost

The cost of acquisition online continues to rise for those companies that are not dominant in the search engines. If they have online campaigns they revolve around pay per click, which has a cost for each visitor, if they acquire them as a client or not.

Reduce Customer Acquisition Cost

Pay per click is an ever increasing cost, if you show up naturally for a term simply because you are a dominant site on the internet the cost per acquisition continually decreases. The natural effect of being dominant is that you continue to be more and more so as your site matures.

1. Track your online visitors
2. Track your online sales
3. Track your marketing expenses

WHAT IS SUCCESS!