Adam Yax always knew he was meant to work with computers. Whether it was taking apart just about every electronic device and home appliance he could get his hands on or teaching himself to program a T1-99 in 1981 (at the age of 10!) it always seemed inevitable that Adam would maintain turn that interest and enthusiasm in to a professional career.
Adam’s talents were quickly noticed in his first engineering job. Not long after starting he assumed a management role in an office of 20 engineers, where he pushed towards the digital future by making the office entirely paperless. Shortly thereafter Mr. Yax continued his career with American Express, where he continued his trend of meteoric corporate ascension, and within less than a year he had become the lead North & South America Domain administrator for American Express.
Adam’s experience in small offices and large corporations gave him a deep understanding of corporate workflows and effective communication and management, but it was his work with the “.dot coms” in the late 90’s where he further developed his technical expertise by working extensively with routers, load balancers and international disaster recovery architectures that included many flavors of Unix and variety of vendors such as Dell/HP/Compaq etc. It was here he also gained a fundamental understanding of air-tight security at the application, operating system and networking level. Firewalls, intrusion detection, security breach scanning. You name it and Adam has almost certainly deployed and maintained it.
Having been given great responsibility to represent the on-site face of the ever growing Internet transaction division of a large international organization he was trusted to fly to many countries in Asia to deploy server network infrastructures for banks, to establish POS systems for merchants and to lead the way in integrating online payment systems.
This internet experience put him on the front line of distributed architecture design for online websites. Website generators, wizard driven websites such as those that are common now, were in their infancy and many startups created template driven sites. Adam was approached by a strong up on coming .com to help with their efforts and became a Chief Technical Officer of ITool while still in his 20’s. Eventually larger corporations such as Onvia and many others took interest in such technology. Adam was essential in the merging of technical teams with their upper management philosophies. Keeping his head down, the server infrastructure, network, databases, monitoring and security were his main focus throughout.
After a short stay in corporate, and after the bubble of the late 90’s burst the regulation industry pulled him in and requested he assist in Sarbanes Oxley compliance of many server environments. Passing several audits for the likes of Lockheed, and L3, he moved on to his own passions.
He was finally on his own. His passions revolved around deploying the right technology in the right circumstance, helping small businesses deploy the right tool for the job. He noticed the advantage that small businesses had over the corporation, it was the nimble flexible nature of small businesses. The ability to deploy technology at a much faster rate than corporations. The approval process had fewer hurdles and channels of review. Small businesses envied Corporations, but he knew it could be the other way around. He always had servers available, and had many projects running simultaneously, hosting a small business website in 1997 was not unusual in the Yax household. Hosting websites and coding individual web applications for tools and eventually for clients had always been “side-work” for Adam.
Starting Phoenix Synergy from his garage early in 2000, his company was to be incorporated a year later. An office was to come two years later. Hiring individuals that focus and specialize in specific areas of expertise was the goal.
Starting a new business was a completely new challenge, but the reputation of Phoenix Synergy quickly spread and the client list grew very quickly. The already existing clients expected web hosting, web development, server support, desktop support and security. It wasn’t long before his need to find new business intersected with the client’s needs as well. Although his clients had websites, the question continued to come up, “when will people come to my website”. It was around 1999 when his first efforts into SEO (search engine optimization and online internet marketing) really took off. Once he found he could find customers for his business, he soon offered the service to his clients. Now, with 12 years of SEO experience, his business is divided half IT Services and half Online Web services (including web design, development & marketing).
Supporting the needs of small companies, and still helping the likes of Charles Schwab, Fidelity, Classic Hotels, TMP International and many more. Growing the business slow and steady. Adam says “I love what I do, I’m passionate about it, I think I can get others passionate about it too”.