Internet Reputation Management

There are a lot of indicators that visitors use to determine you reputation.

Reputation Management	Press release Article Optimization
Link Popularity Building	PPC Adwords management

• Online reviews are second only to personal advice from a friend as the driver of purchase decisions; user reviews are more influential than third-party reviews. (“Web users and web community,” Rubicon Consulting, Inc. October 2008)
  
  
• 86% of consumers read online business reviews before making purchasing decisions; 90% of whom say they trust these reviews. (Kudzu.com survey of 600 users, December 2008)
  
  
• Almost two-thirds (62%) of consumers read consumer-written product reviews on the Internet. (Deloitte & Touche, September 2007)

Sometimes the bad reputation hits them right away. They see something bad about you on a site that shows up in a search for your company name. Online reviews reveal a customer complaint that causes a potential client to walk away.

Welcome to business, if you are handling the kind of business volume required to keep a small medium business running you will run into a few that want to be a squeaky wheel. It's not the end of the world, but you do need to get those comments out from in front of your primary message.

• Moving bad results to the second page of google.
  
  
• Reducing the impact of bad online reviews.
  
  
• Increase your reputations overall value.