Market Research |
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Natural Ranking VS PPC
Also known as Organic results, driven by optimizing your site to the taste buds of the search engines.
| Link Popularity Building  |
PPC Adwords management  |
Factors:
With PPC you can control the exact ad that is put in front of them initially, and you can control the page of your site they land on. These factors can influence the overall effectiveness of your PPC. Optimizing your PPC campaign can dramatically increase it's chances of competing strongly with SEO, sometimes even betting it.
Good PPC converts 2%, Bad SEO still converts at 1.26%
Apples to apples, people typically have an OK SEO campaign, one that gets them rankings but sacrifices the conversion strength of the page. People also rarely test landing page samples in the PPC campaigns.
- All things being equally mediocre SEO wins.
- All things being fully optimized SEO still wins.
However it's far easier to optimize and test PPC so it's known to have higher conversion.
Industries Currently Serving:
- Medical SEO
- Computer Technical Support SEO
- Law firm seo
- SEO for Airlines
- Commerical Leasing SEO
- Debt Settlement SEO
- SEO for Restaurants
- SEO for Tattoo Parlors
- Legal seo
- Financial CPA SEO
- Tax Accountant SEO
- Manufacturing SEO
- SEO for furniture Companies
- Hotels Hospitality SEO
- Flower Shops SEO
- Dog Trainers SEO
- Executive Suite SEO
- Fashion company SEO
- Dating Site SEO
- Architecture firm SEO
- Real Estate SEO
- Health insurance SEO
- Corporate Insurance SEO
- Appliance company SEO
- Software Development SEO
- Auto Dealership SEO
- Auto Parts SEO
- BioTechnology SEO
- Business Services SEO
- Communication Equipment SEO
- Audio Visual Equipment company SEO
- Data Storage SEO
- Data recovery SEO
- Department store SEO
- Ebay Store SEO
- Drug Store SEO
- Pharmaceutical SEO
- Education Training SEO
- SEO for Electronic Equipment companies
- SEO for the Entertainment industry
- SEO For your Band
- SEO for Banks
- SEO For Gaming video Games
- General Contractor SEO
- Home Furnishing SEO
- Appliance store SEO
- Information Technology SEO
- Insurance Broker SEO
- Internet Service Provider SEO
- Web Hosting SEO
- SEO for Providers of Life Insurance
- Management Services SEO
- Medical Appliance and equipment SEO
- Movie Production SEO
- Networking Equipment SEO
- Security equipment SEO
- Firewall Provider SEO
- Industrial SEO
- Recreational Vehicle SEO RV's ATV's
- Photography SEO
- SEO for Office Supply providers
- Sporting Goods store SEO
- Staffing and Outsourcing SEO
- Toy Store SEO
- Book Publishing SEO
Results from Natural rankings is immediately noticed, as soon as your site is in the top 3 positions your phone will ring and your online forms will begin to see some submissions. Of course months of hard work and sweat goes into obtaining those natural results.
Pay Per Click, known as PPC or adwords provides you with top rankings right away. This provides immediate relief and draws in visitors instantly, visitors that came to your site only because they searched for a term that you bid money on. Sounds great.
Organic results (SEO) traffic converts better than PPC traffic, this is because of trust.
If your site is naturally #1 for a search term, the visitors assume it's because your site has been proven in your industry to be about that subject and you are probably the authority if not the top vendor.
Many more people who search will click on the natural results, at a rate of 40/60 (40% click on the PPC ad). So out of 100 visitors searching for your product, 60 will click on your #1 Natural position, while only 40 will click on your #1 PPC sponsored result.
Combine the click through rate with the conversion rate and the math quickly tilts in the favor of SEO.
