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Measuring Success

Our success is measured in SALES. Not Traffic!

Success Defined

Our Custom Promotions have allowed our customers to enjoy:

New Market Expansion
Increased Brand Recognition
Increased Market Share
MORE SALES!

How do we make sure... by delivering Monthly Statistic analytical measures and metrics and comparing them to pre-defined definitions of success for your promotion.

Details about how we MEASURE!

Success is determined by measuring cost and comparing that to sales, cost per acquisition. Efficient use of marketing dollars is key. Increasing over all sales is the goal.

Analyzing the web logs to identify POSTs, this typically represents those that have filled in a form on your site. Measuring which pages of your site are conversion pages helps to quantify your conversion ratio. Typically a form calls an action page upon submit, this action page can not be accessed unless the form is filled. Measuring the action pages is like counting conversions. If your site sells product online there can be many action pages. Uniquely identifying each POST by IP can measure which of your unique visitors purchased a product, or filled in a form. Measuring that number against the total number of unique visitors will give a ball-park conversion ratio. The reason we say that it's still just a ball-park figure is because many of your sites unique visitors are not real visitors at all. To measure your true unique visitor numbers you have to exclude some of your visitors. Excluding images.google is a good practice. Excluding visits from bots and spiders. Excluding visits from all non-legitimate traffic will give you a more accurate measure. The more accurate your unique visitor count the more accurate your conversion rate measurement will be.

Keeping form field information in a database:

When someone submits a form, place that information in a database. Leave fields in that database for your comments, and maybe a check-box for you to check when they have purchased. Often it is hard to tell when a form was filled, if they ended up purchasing your products or services. Specifying their IP in the database and the search phrase they came into the site with can also benefit. Later patterns can be found in the conversion traffic, knowing which terms are searched by people that buy is very powerful. You can shift campaign efforts and focus strongly on those phrases that convert better than others, and focus on phrases that are similar to your converting phrases.

Having a separate phone number on your site:

A dedicated number for your site allows you to later review the phone bill to determine the calls you've received that derived from your site. These should be measured as conversions.