Internet Marketing Strategy

Reputation Management	Press release Article Optimization
Link Popularity Building	PPC Adwords management

Classic Marketing EXAMPLE:

This Media doesn't work like Radio or TV. In Radio you run your best audio commercial to either convert listeners or find the few that are listening that are actually interested. Usually that is 98% noise. Meaning, 98% of the people you broadcast your message to, don't want to hear it, are not interested, or tone it out.

Internet Marketing EXAMPLE:

Every customer that comes to your site was LOOKING for something, they are interested, they want to hear your commercial. If they can't find your site, they can't hear your commercial. It's Marketing in Reverse.

We make sure they can find your site, and that only those interested in what YOUR site refers to will come to it. We do not send mass traffic of unqualified surfers to your site. We do not quantify our success through HITS or VISITS, we only quantify our success through Conversions. A conversion is when you 'convert' someone that is just looking at your site into a prospect (by either capturing their information, having them call you, or -Ideally: having them BUY your product or service directly from your site.

Online Marketing Conversion Statistics

A proven online marketing strategy must be executed thuroughly by the numbers

Phoenix Synergy will not take a customer that asks just for their site to be "optimized", we are an Online Marketing Agency, which means to succeed you must allow us to spend the time to understand your overall marketing goals and objectives, to understand your products and services. Most of all to understand your customer.

I wish I could say that Internet Marketing is not that much different than the marketing that has been going on for generations, but I can't. Internet Marketing is almost exactly the opposite of other media marketing. One must approach it in it's entirety.