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 Online Marketing Statistics
With Pay Per click campaigns the cost will continue and it will rise over time. When your marketing efforts produce a dominant site on the internet the costs will decrease over time, and your keyword spread increases. If you've been seeing results from Pay Per click, you should know, more people click the natural result then they do the sponsored add.
Customer Acquisition
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Total advertising expenditures for all media increased 9.8% to $141.1 billion in 2004. Internet advertising showed the strongest gain (21.4%), followed by outdoor (20.1%), cable TV (13.8%) and national syndication (15.8%). |
TNS Media Intelligence |
03/2005 |
Online video advertising spending is projected to rise to $657 million by 2009 — five times this year's spending level. Overall rich and streaming media spending, which includes video, will nearly quadruple from $1 billion this year to $3.8 billion in 2009. After reaching $77 million last year, online video advertising is projected to hit $657 million in 2009. |
Jupiter Research |
08/2004 |
The online advertising market is poised to grow nearly $10 billion over the next six years. Internet advertising will increase from $6.6 billion in 2003 to $16.1 billion in 2009. Further good news comes from Jupiter's data revealing that an overall advertising recovery is underway, as the online ad growth does not come at the expense of the offline ad market. |
Jupiter/ClickZ |
07/2004 |
Global ad spending online will reach $33 billion this year. And those who hate spam won't like this number, but e-mail marketing alone is expected to rise from $2.1 billion in 2003 to $6.1 billion by 2008. |
Forrester Research |
06/2004 |
Online search's exceptional targeting capability is why advertising paid search revenues are expected to surpass $2.5 billion in 2004 and reach nearly $3 billion by the end of next year. At that point, nearly 35% of the total online ad spend will go to search. |
eMarketer |
05/2004 |
According to a study by the Boston Consulting Group and Shop.org, dot-coms that didn't have stores or catalogs spent an average of $82 to acquire each new customer in 2000. Meanwhile, catalog and store retailers spent $12 to acquire each new customer in 2000. |
Boston Consulting Group and Shop.org |
01/26/2001 |
Customer acquisition costs have been falling steadily since they peaked in the fourth quarter of 1999. According to a study by the Boston Consulting Group and Shop.org, all online retailers spent an average of $71 a customer in fourth quarter of 1999. That was down to $20 a customer by the third quarter of 2000, the latest period available. |
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Internet Marketing Statistics
Averaging 4.5% conversion rate on natural search. Marketing to the consumer who is in the buying cycle is profitable, and at lower costs per acquisition the oportunity is paramount. 
