Analyzing your links
as they relate to Search Engine Position : Your Web site has internal links pointing from page to page. It has external Links pointing out to other Web Sites, but most importantly it also has "Back Links", these are links other sites have pointing to you. These are looked at by all search engines and are used to determine what your site is about. What do we do with this information?
Search Engines Know what your website is about!
When your linking structure is organized and a specific effort is given to match your linking structure with your overall Internet Marketing Strategy, you are getting closer to having success in your Internet Marketing Campaign. Without properly structured links from strategically identified sites and specifically calculated link code and verbiage you have no Internet Marketing Strategy.
Take this to heart when searching the internet for "miserable failure". Take a moment to search for that on Google you'll notice no effort was made to use those words in the page of the site that comes up first, no obstacles were addressed, no marketing effort by the folks that own that page was made to have them show up for that search phrase. Why do they show up?
This is not a specifically created stunt. This is a side effect. The fact is that thousands (5 thousand or more) sites point to that page when referring to "miserable failure", so the search engine has no choice but to assume this site is about "failure". Take that new information and put it into good use. That is exactly what search engine optimization specialists have been doing for years. we make sure the internet community knows what your site is about.
- Making sure you have no broken links
- Making sure your links distribute your page rank
- Making sure your internal pages describe what your other pages are about.
- Create Link code that includes descriptors of your site
- Stay within your overall Marketing Strategy when linking in.
- Identify the sites that bring the most potent ammunition into your
Internet Marketing Strategy .
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